Though the popularity of Nokia is declining, it has played a key role in introducing the Indian terrain to mobile phones. The Finnish player has now been taken over by Samsung in India. According to TOI, in November the volume market share and value share were 38 percent and 35.2 percent for Samsung as per GfK research firm. It is for the first time that it has exceeded these figures to overtake Nokia.
Sneaky Samsung
Samsung Mobile and IT country head, Ranjit Yadav said, "At Samsung, we believe in offering our consumers innovative smart mobile devices across different operating systems and different price points, and giving them more choice. This has helped Samsung emerge as the preferred brand in the smartphone market in India."
Samsung witnessed the highest share in October in value, while Nokia was leading in terms of volume. In India, we saw a surge in the market as the month of November contributed 6 percent of the overall phones of the year. Reportedly, CyberMedia Research claims that smartphone shipments reached 7.9 million units from January to September in 2011. It also says that Samsung appears as the market leader with larger value share in September. Nokia has been striving to bounce back and this year we saw it put forth the Lumia range.
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